What TikTok teaches us about effective communication

Those of us stuck in the “last century” take heed: TikTok and 15 to 60 second videos are IN.

My Tiktok channel: https://www.tiktok.com/@ctlin99

The TL;DR? 15 seconds should be the length of your educational videos. Wanna know why? and how? read on.

I was a Late adopter of Facebook

I’ve been thinking about the evolution of social media. In early days, I was a late adopter of Facebook, not getting why it was any better than email. Now, I get it: saying something once allows your network to see it, from close friends, to casual acquaintances. Medical residents explained to me that photos and memories were easier to share more broadly. AND, an existing large network made participation more valuable (hey! look at all the people I already know on here!).

Just like in the old days, getting a telephone was INCREASINGLY useful if there were MORE people and stores you could call. The network effect.

LinkedIn, Twitter

That led me over the years to LinkedIn (mostly for work contacts and posting my CV and work products publicly) and Twitter (still figuring it out, but a good way to keep up with news if you curate your network carefully, and also a way to post blog content). Also, Twitter allows you to curate for yourself an international community with similar interests, like #medtwitter.

And, my brilliant younger sister taught me that Twitter could also be good for lecture commentary and discussion (she will give a talk on 2 screens: one with her slides and another with a live pre-filtered Twitter feed: how brave! and give out a custom hashtag, like #postitpearls_lecture, and ask the audience to submit questions this way: wow).

YouTube

And, some of you know that I’ve dabbled in amateur song-parodies with EHR songs on my youtube channel.

IFTTT, blogging

Finally, I’ve figured out how to blog regularly and then use IFTTT to cross-post my content auto-magically to my other platforms (Facebook page, Twitter, LinkedIn) so that I can seem more connected and omni-present than I really am (Thanks for another great tip, Sis).

Tiktok?

BUT! TikTok is another thing altogether. My colleague and her daughter suggested that I take my latest Hamilton parody song (that I had gamely posted to YouTube and here I am shamelessly showing it to you again)

#notthrowinawaymyshot and now post it on TikTok, a post-millenial social media platform restricted to 60 second videos. Leaving aside the recent kerfuffle about Chinese ownership and control, this is qualitatively a different animal: getting your thoughts across in 15 seconds (preferred duration, and the time restriction being a result of the music industry’s maximum replay length of a copyrighted song). It has since been extended to 60 second maximum if you have an original soundtrack on your video.

So, I dove in. Unlike my “dozens” of views on my YouTube channel (with which I was satisfied; my broadcast domain is, admittedly to a relatively small physician informatics audience), my TikToks quickly blossomed to nearly 1000 views in 2 days.

Wow! I thought. I am AMAZING on TikTok.

What I did not appreciate is the 15 to 60 second format is much more attuned to the rapid “swipe” of post-millenials, and EVERYONE racks up lots of views. And, ultra-short videos are so easy to consume one after the other. AND, TikTok doesn’t need you to establish your network before your video gets out there; it shows your video to a random selection of viewers, and then those who LIKE it or SUBSCRIBE to you trigger the algorithm to show it to more viewers. So, an easy way to game the system is to use trending (but highly inaccurate) hashtags, like #superbowl, etc. Sadly, this user does not seem to have understood, or be willing to follow, some of these informal rules.

Furthermore, if you read online chatter about TikTok views “500 views total, is pretty sad; what you want is 500 views per hour.” For example, Nathan Evans, of Sea Shanty fame? He went viral at about 250,000 views, and now he’s at 12.9 million. Oh, well. Here’s my paltry Covid Sea Shanty, currently at 62 views (not 62,000) and SIX LIKES.

In contrast, our Informatics team at UCHealth just retired/deleted a 17-minute video I made a 10 years ago for a full “walkthrough” of how to use the Electronic Health Record for our ambulatory clinic physicians. Whew, how out of touch was THIS guy? Here’s a one minute snippet of the kind of video I posted back then, when we were on Allscripts Touchworks. So young, so naive.

Our more recent training videos are more like 1-2 minutes and focused on ONE technique or tool. Now, I’m thinking, maybe we need to shoot for 15-30 seconds. The cool thing about TikToks is that you can trim seconds, speed things up, because those viewers who “get it” can be done watching in 15 seconds, but the video can be paused and also it automatically replays so the viewer can catch subtle details. Hmm, is this a paradigm shift? Should we embed TikTok length education videos into our EHR?

Put Road Signs On the Roadway

As we say internally, shouldn’t we put the Road Signs and Driving Directions (our tips and tricks) on the Roadway (where our users are actually using the EHR) and not in the Garage (our online reference library and training webinars)? Aren’t our users more likely to click on tips WHEN they’re doing work, rather than when “oh, I have some time, let me see what I can go learn.” (which is never)

Austin Chang is my hero

There clearly is an entire evolution of thinking needed to succeed in this TikTok medium. And I don’t have the savvy (yet), the luck, or the persistence to grind out the many tries needed to break through. However, there are medical professionals who have. For example, Austin Chang.

Austin is … well, just go watch him. In 15 seconds, with hilarious music over-dubs, he uses captions and terrible dancing while in scrubs (ok not so terrible), to get his medical facts out there.

I both bemoan the general public’s deterioration of attention span (15 seconds now? Really?) and his ability to fit his tiny education bites (bytes?) into this format. It works. Some of his TikToks are over 2 million views. On MEDICAL TOPICS. Nice. Here’s the NYTimes writing about him.

This reminds me of reading The Shallows, a book about what the Internet is doing to our brains. Are we losing the ability to read a book? I don’t know. I, for one, did not finish reading the book. Ironic.

CMIO’s take: Beat ’em or Join ’em? What are YOU doing about TikTok in your field?

The most effective way to approach the vaccine-hesitant

From Haymarket marketing communications website MM+M

https://www.mmm-online.com/home/podcasts/the-mmm-podcast-6-24-21-zss-jacob-braude

This is a 28 minute podcast. The crucial moment (for me) is about 12:30.

Of the all the psychologies and tactics to address various subpopulations of the vaccine hesitate (for pediatrics, for adults, for COVID in particular), ONE tactic was most effective across all these subpopulations, use of “confirmation bias” as a tactic.

If you’re in a conversation about the vaccine, leave aside all the data and arguments.

Often we see people trying to persuade by saying ‘OK, here are the facts. Here’s why you should get vaccinated,’ ” Braude said. “But this research says actually what you should ask is ‘OK, why would someone want to get vaccinated?’ and have them go through the process in their own words. That works much better than the persuasion techniques we see people trying to use.

It turns out that 20-44% of people who answered this question, who were asked to TAKE THE EMPATHIC STEP of putting themselves in the shoes of someone wanting to be vaccinated, and then having to describe the reasons why, ended up changing their mind and agreeing to get vaccinated.

Huh. I think I have never done that. Time to learn and use something new.

CMIO’s take? There are so many interesting facets of the human mind. Even amongst physicians and healthcare workers, we have a lot to learn about how humans think, and how we make decisions. We need to harness this for the public good. Who is with me?

Big data graphics: NYTimes – Every Building in America (and Ed Tufte)

In informatics, we often are faced with big data sets and how to make this data comprehensible. Here is an example from cartography. Beautiful graphics, highly usable. We can aspire this “data density” in our own graphics.

My favorite book crafting great information graphics from data, is of course Edward Tufte’s Visual Display of Quantitative Information. He talks about data density, sparklines, lots of cool stuff. AND he has an online course. I have been his disciple for years, and have ALL his books.

The only thing better than gathering and making sense of big data, is being able to explain it clearly to change minds and behavior.

Info Blocking Rule is coming 4/5/2021. Here is some last-minute help for health systems

Break down those barriers!

Well, it is finally here.

The 21st Century Cures Act has an Information Blocking Rule that goes into effect as of April 5, 2021. It was originally supposed to launch in November of 2020, but the federal government told us “JUST KIDDING” 3 days before and delayed until 4/5.

Because we laid all the groundwork and also felt it to be the RIGHT THING FOR PATIENTS, we went ahead and launched our changes in November, and SURPRISE: I still have a job, wasn’t fired. Thanks to our MMOLC sharing community.

A brief reminder

The rule stipulates that patients should be able to receive a copy of

  • Test Results (laboratory, pathology, radiology) and
  • Their Provider’s (physicians and advanced practice providers) Progress Notes

upon request. The interpretation was that if a patient had a Patient Portal account in the EHR (electronic health record) of the clinic or health system, this meant immediate release of this information. This is a major change for many health systems who had not yet adopted Open Notes (release of progress notes) or delayed the release of test results by several days.

Since our adoption of Immediate Release

of Progress Notes and Test Results since November of 2020, I have had exactly 2 complaints reach my desk, both from oncologists representing unhappy patients who read their CT imaging study on Friday evening and had difficulty reaching their doc until Monday. This is in the setting of about 1 million clinic visits, 800,000 radiology studies, 30,000 hospital stays, millions of lab and pathology results in these last 4 months.

So, not perfect, but not nearly the “sky is falling” result, as anticipated by many colleagues.

In case you’re still working through this, here are some documents (some updated) that we used. Some are actually named Information SHARING instead of BLOCKING, just a more hopeful attitude. I hope these might help you. Images here, links to full PDFs further down.

Even better, our colleagues at OpenNotes.org are doing some terrific office hours with experts online where you can hear the real-life experience of leaders ALREADY doing this work in various fields, successfully.

CMIO’s take? Are you ready? Do you have documents YOU can share? Lets do this!

This is the best Covid-19 graph I’ve ever seen

Perhaps the image of the year. Control group vs Vaccine group in the Pfizer trial: see the red line COMPLETELY FLATTEN at 10 days.

The Pfizer vaccine flat-out works. Read the New England Journal of Medicine article yourself; open access:

https://www.nejm.org/doi/10.1056/NEJMoa2034577

But, what’s the TL;DR?

  1. The control group (blue line measuring cumulative, or total number of infections of Covid-19 in the control group) grows at a constant rate, as expected.
  2. The vaccine group (red line) rises in parallel for the first 9 days, and then by day 10, BAM the red line is almost completely flat, indicating almost NO infections in the vaccine group. This makes sense, as it takes the body awhile to detect the vaccine antigen (spike protein), then manufacture antibodies in great volume

SO COOL. As Michelle Barron MD, our infection prevention specialist states: “I would have been happy with a vaccine that is 50% effective, like the flu shot some years. This one is 95% effective.”

Wow. Hang in there everybody.

Podcast alert: Alphafold and the Future of Physicians

First, go listen to the story. It is only 10 minutes and worth it.

Then

Here

Are

My

Observations.

There. Just wanted to give you some space to listen and then come back. Here’s my take. I did this originally on twitter, but it turns out, I need lessons on creating an easily connectable twitter thread (yikes, another thing to learn and master).

This Podcast is excellent.

@Doctor_V is spot on. Agree: industrialization of docs means there is no time for most docs to tinker with test tubes in the back office of their busy clinic. Even academic medical centers find the legendary ‘triple threat’ docs (clinician, teacher, researcher) increasingly rare. 1/

And then, information transparency means medical literature is widely and instantly disseminated: the myth of the all-knowing doc is eroding. Some patients with rarer diseases can study enough to be nearly as expert and up to date, albeit without the broad clinical experience of years of medical practice. 2/

Furthermore, the explosion of new information and knowledge is too fast for ANY human to keep up with. This is due in part to the technology acceleration, due to growth in globalization and ability to communicate and connect many minds with many ideas. Only purpose-built AI’s have a chance to digest such a deluge. 3/

The bad news: human minds will not keep up, from here on out. The good news: we can become centaurs: half human, half horse (or AI-assisted). Chess, for example, in unlimited tournaments, is most often won by human-computer hybrid teams. I think this is our foreseeable model in healthcare, and in a growing number of fields. 4/

And in the long run, perhaps we are all out of a job? I don’t agree with that either. TV did not knock out radio. Cable did not knock out broadcast TV. Internet did not knock out cable. The landscape just looks different. 5/

Finally, I agree with Dr. Vartebedian’s point: we need to look up more from our grindstones and see what is on the horizon. If the technology acceleration continues, it will come at us faster. And we need to prepare ourselves and educate our patients, our communities. Thanks for reminding us. Amazing things ahead. 6/end.

Covid Vaccine education: THIS is how you do it (Denver Health Grand Rounds)

Want to know how to teach science that makes sense to scientists as well as the general public? And, it is about Covid vaccine effectiveness and safety. Watch and learn. So proud of our Denver Health Colleagues.

I am unhappy that many physicians and scientists are so bad at educating colleagues and the general public on important topics. We get too much into the weeds, we lose sight of the forest when describing the trees too-up-close.

Dr. Anuj Mehta, a physician at Denver Health held a grand rounds that blows these low expectations out of the water. In 40 minutes, he tells us:

  • How vaccines work in general
  • Why and how the new Covid mRNA vaccines work
  • The actual safety data from the Pfizer, Moderna and AstraZeneca trials
  • How vaccine approval works in the US, and what the FDA and CDC are saying
  • He then summarizes “COVID-19 Vaccine: Reasons Why NOT To Be Scared”

Finally, in our recent surveys of physicians and staff at my organization, over 97% of physicians state they plan to get the vaccine, while only about 65% of medical assistants state this. This speaks to both physician confidence in the science, and also to the concerning gap that we are not teaching our non-physician colleagues adequately about the science and how important this is.

CMIO’s take? 1. This is a tour-de-force, folks. Watch it. Learn. There are brighter days ahead. 2. Please spread the word. Vaccinations will save lives. AND, continue to wear masks and social distance. It all works together.

When Can I See Results in My Patient Portal?

We are all scrambling to put together simple documents to explain to patients and providers about INFO BLOCKING / SHARING coming in a week. Here’s our latest document. Link to full PDF here. Feel free to adapt this for your organization. We are also hoping our very smart Epic colleagues in Wisconsin can add a patient-preference setting into MyChart to accommodate the variety of patients out there, regarding seeing their own test results.

Remember, the rest of our INFO SHARING education documents are on my last blog post HERE.

CMIO’s take? Are you developing education tools that are simple 1-page explanations of complex topics? Let me know.

You’re gonna release WHAT? WHEN? Info Blocking vs Info Sharing

Info Blocking means inpatient and outpatient progress notes released immediately to patients, along with lab results, CT/ MRI/ PET scan results, pathology results. Immediately. Ready?

My 1-page White Paper on WHY and 4 following pages on HOW/WHAT

LINK TO UCHealth’s INFO BLOCKING WHITE PAPER

What is Changing

The 21st Century Cures Act has an Information Blocking regulation that addresses the concern that some health systems or facilities delay or block patient information from other treating health systems, or from the patient. Of immediate concern to this CMIO is the impact this rule has on our health system, to wit:

We are already an Open Notes organization, since 2016, releasing outpatient provider progress notes to patients immediately upon signature. This applies to emergency department and urgent care notes, also to hospital discharge summaries. We’re happy with this, and proud to lead the charge in Colorado for information transparency. Same with immediate release of the vast majority of lab test results.

HOWEVER, we still delay some results 4 days, 7 days or 14 days depending on category (see above). The new INFO BLOCKING regulation stipulates that systematic delays like this will Violate the Info Blocking rule, and that the potential penalty for such delay is $1 million.

Wow.

This is great news for patients and patient advocates; they have long stated the maxim: “Nothing about me without me.” I love this idealism. Practically? We have struggled with how to make this happen. Now the feds have conveniently stepped in with a mandate. This makes the conversation easier.

Our big struggles ahead

  • Teach our inpatient providers to write notes that are ready for patients to read each day they’re in the hospital.
  • Teach ALL our providers how to anticipate patient concerns and the range of possible results coming from pathology (biopsies and PAP smears and other results that may show cancer or severe disease). Same with complex imaging like CT scans, MRI’s, PET scans, mammograms. Same with lab results that may show genetic variants, like Down’s syndrome.

How I made this

Beyond the specifics of the INFO BLOCKING rule, this also illustrates the value of Form Factor and Communication Strategy. My mentor always taught me: if you write a white paper executive summary, every additional page beyond one side of one page cuts your readership in half.

So, for my white paper, I have written a ONE PAGE summary of WHY this is important and what action is needed. For those who just need “at a glance” the color grid in the center tells the story of exactly what is changing. And because data alone does not change minds, the call-out box at the bottom includes a few quotes from selected leaders, telling a brief story.

Finally, if you get to the end of the page and are interested in doing something, I have 4 more pages of HOW and WHAT to take you to the next level.

This, COMBINED WITH a road show, where I am going to every major physician leadership meeting, is how I’m getting the word out. There is, of course, much more work to do at the individual provider and manager and service and clinic level, but I’m trying to give everyone a running start. There’s not much time left.

CMIO’s take? We all have hard work ahead. This is a federal mandate, so 4000 hospitals, countless health systems and clinics will be facing this as well. The link to my white paper here (and above) is my contribution. I hope this helps you get to the right place with this regulation AND with doing the right thing for our patients.

Access to Telemedicine and disparities (WIRED)

from WIRED magazine article

https://www.wired.com/story/access-telemedicine-is-hardest-those-who-need-it-most/

As we work on telehealth options for patients, it is important to keep in mind the population of patients we serve. This article demonstrates the differences in access our most vulnerable patients have in accessing technology.

We cannot rest. We have miles to go, before we sleep.