I hate this, don’t you?
OK, lets see if these make sense to you.
Thanks to Dall-E for showing an asian doctor afraid of the scary In Basket Hyperobject part of the EHR.
I often forget that I’m talking to an audience whose needs might be different from what I want to talk about.
Make sure to start with a hook that will keep your audience from leaving. In this case, talk about Story and about the ABT technique, but don’t explain yet.
Sound smart by quoting smart people.
Here’s one of many books I’ve read on storytelling. Randy Olsen is a tenured professor of marine biology who went on to become a Hollywood script writer, one of the working-class storytellers of our age. We can trust his experience.
Olsen tells us that too many scientific presentations and articles are written in AAA style. This is the DEATH of communication: a litany of achievements with no story. Instead go after the strong bones of a good story: ABT: and … but … therefore.
Here’s an example.
CMIO’s take?
Practice your ABT this week. Come back next week for more lessons on presenting. The terrible state of scientific and indeed EHR communication means that it won’t take much to elevate your talk above the average. Let’s go!
