How can dry science be communicated in a way that the public can understand? How can science recover the standing that it had years ago, when the Royal Society in London was THE place to be, to hear scientists talk about their latest work? In fact, Albemarle street had to made ONE WAY, the first one-way street, because of the popularity of these talks that the traffic was otherwise unmanageable? This is a compelling talk you have to hear.
Fergus McAuliffe, scientist, tells of the key elements of science: precise language, objective findings, volumes of data.
He points out that these are also the barriers that keep science communication from being effective with public audiences: too dry, too much, not engaging.
The solution: STORY.
CMIO’s take? This is 13 minutes of your life that will serve you well. Communicate science through story.
