We scientists need to talk gooder. Randall is an excellent example of taking complex scientific ideas and making them understandable and relatable. I love his quote above:
“Don’t think of it like people aren’t smart. Think about it like people are busy.”
This is a paradigm shift for science (and all) writers: respect your audience. People know when they’re being talked down to.
This reminds me of one-page executive summaries to get your point across quickly.
CMIO’s take? Not only is Randall funny, see his http://xkcd.com comic series, but he is also insightful. Get his book, read his strip, its all good.