I have followed Andy Goodman’s work (he teaches storytelling to nonprofit organizations), and have learned so much about how to be effective at my own work.
It is nearly an hour long, and who has an hour? You do, if you know what is good for you.
But, I know you’re busy, so, if nothing else, watch at 10:30 minutes for 7 minutes. It will be the best 7 minutes.
Then, since you’ll be hooked by then, watch the whole thing. You won’t regret it.
No one ever made a decision because of a number. They need a story.Daniel Kahneman, in Thinking, Fast and Slow
CMIO’s take? Storytelling by masters like this change lives. He did mine.